Most lawyers tell me they sign up EVERY case they want….even though they can’t talk to every new prospect that contacts their office.
The truth is that NO law firm signs up every case they want! How do I know this?
First, I built and later sold two 7-figure law firms-and along the way, I learned how crucial a strong Intake Department is for Law Firm Growth…and how quickly even the best Intake Team can drop the ball without systematic oversight.
For the past 10 years, I’ve worked as a Law Fir Growth Consultant with over a hundred law firms from across the country. My job was to review the firm’s marketing and management and determine what steps they needed to take to increase their growth and profits. As part of my analysis, I conducted five “ghost calls” to determine how reliable their Intake Department was.
In 10 years, not one firm’s staff got all 5 calls right! The best any law firm scored was 4 out of 5 intake calls, but the majority of law firms only averaged 3 out of 5 positive calls.